Having established since 2006, Alchemy Icon Ltd is without doubt the longest established and has grown to become the widest recognized film production companies in Asia, with offices set up in not only Hong Kong but also major cities in Asia, including Beijing, Shanghai, Guangzhou, Macau.
Ever since Alchemy Icon Ltd entered the International Movie Arena by working on the renowned motion picture , the company has been the pre-eminent choice for the majority of filmmakers to partner with in the region; countless globally successful movies like PUSH (2007), MY LUCKY STAR(2012) etc. were serviced by our reputed company.
Owning the best and broadest range of facilities and professionals involving in all stages of production, ‘To Strive for Excellence’ is always the company’s chief motto. We venture to suggest that with the elite group of personnel and brilliance we possess, we are absolutely capable of fulfilling any prerequisites or scenarios that are required to execute an extraordinary program. In fact, ever since we worked on our first motion picture, we have produced and serviced everything from internationally acclaimed feature films to even 10 seconds short television commercials. Such multi-talent-ness, flexibility and diversity in creation are exceptional qualities that we pride ourselves for.
William Cheng first joined the Hong Kong film industry in 1985. He is a member of DGA (DIRECTOR GUILD OF AMERICA), After 25 years of hard work, he started to work for Director Stanley Tong as Associate Director and directed many action films starring the international action star Jacky Chan including “ Who Am I ”, “Rumble in the Bronx”, “ Police Story ” and “Rush Hour” etc. He also worked for director John Woo as Associate Director for his short movie “All the Invisible Children”. ”. In 2007 he worked as producer in feature film “Push” directed by Paul Mcguigan. , He was produced a “RED CIRCLE” for “Johnnie To” & “MY LUCKY STAR “for “ZHANG ZIYI” as a producer.
William has worked as a Development Producer for TWO FUNDING COMPANY in CHINA since 2010.
As an experienced Line Producer, Associate Director & 1st Ass, William has good understanding and strong connection over Hong Kong, China and America film industry. This will no doubt help him to further his career in the future.
Miss Purcy Cheung is very active in Film productions and TV Commercials. Especially adore to Film production. After she studied Film Studies in University of Derby since 1994, then she worked in Hong Kong film industry and muti-media.
From 1994 until now, she has attended over twenty movies. In 1997, she started to develop TV Commercials. In 2004, Purcy joined Alchemy International Limited as a producer; afterwards, she set up Alchemy Icon Limited with two partners in 2005, mainly provided film production service and TV Commercials.
Purcy Cheung has attended local film productions as a production manager which are directed by Mr. Johnnie To’s movies – “PTU”, “Help”; Starring Andy Lau’s movies – “All About Love”, “Brothers”; directed by Mr. Derek Yee -“Protégé”, “Shinjuku Incident”; directed by Mr. Jeff Lau – “Time Traveler” and “East meet West”; directed by Alan Mak “The Silent War”; She is a producer of “Rigor Mortis” directed by Juno Mak.
Purcy has attended International film productions, which are directed by Mr. Tony Scott “Spy Game”, “James Bond”; directed by Mr. Jan de Bond – “Tomb Raider II”. In 2004, Purcy co-produced a French movie“La Moustache”, directed by Mr. Emmanuel Carrere, starring by Vincent Lindon and Emmanuelle Devos. In 2006, she attended an American movie, directed by Mr. Michael Gleissner-“Irreversi”, A Korean movies – “HIT”.
For the TV Commercials and promotion events, Purcy worked for many clients, which are, SUN Travel agency TVC; PCCW promotion event, Andy Lau concern promotions; Manulife Insurance conference, First Bus TVC; Baleno TVC, Government promotion TVC “Housing Authority”, “Social Workers Association”, “Health Authority; Mc Donald TVC, Nike TVC, Cathy Pacific (Europe)TVC; Green Tea TVC, Property – GIVERNY; King’s moon cake (Europe)TVC.
Eric Huen, a veteran filmmaker, has been working in film industry more than twenty years. During these years, he likes to work with different nationality of filmmakers and enhancing the Spirit of Greater China. He has worked with some productions such as Hong Kong, China, Korea, Thailand and Hollywood. He could learn and gain more professional experiences. Fluent in different languages, understand in different cultures, this is an expert of Eric Huen.
He has worked with some films such as Black Society, A Hero Never Dies, The Longest Nite (Directed by Johnnie To); The Eye, The Eye 2 (Directed by Pang’s Brothers); Missing (Directed by Tsui Hark) and Push (Directed by Paul McGuigan).
